Mariner update

 

Today I updated my shop with the new Mariner sweater and dress.This time in dark navy. Both designs are made in a high quality 100% cotton interlock fabric that is manufactured locally here in Sweden. The dress is super comfortable and has side pockets for added practicality. The Mariner dress and sweater are available in S-M-L and as usual I offer petite and tall alterations for those who needs that.

Floremark in the media

Two of my cardigans has recently gotten a little recognition which of course is super exciting. In the current issue of indie fashion fanzine Viva La Moda the Celia cardigan is on page 18 and the Graydon cardigan was the object of a style swap in the blog Paper 'n' Stitch about a week ago.

Floremark's bestseller

The Mariner sweater has been the most popular style in my Etsy store. So popular that I am now out of fabric. On Monday I will call the factory to see if I can get more awesome high quality cotton knit from them. Keeping my fingers crossed!

Maud skirt with vintage print

*********SOLD OUT*********

In my humble opinion Scandinavia has some of the best textile designers in the world. One of those are Maud Fredin Fredholm who was mostly active during the 1950's to the 1970's. The Maud skirt is made of an original fabric that comes straight from her warehouse. The standout print was designed and produced here in Sweden in the the 60's and 70's. And unlike many other knit fabrics from that era this one is made almost entirely out of cotton (the mix is 85% cotton/15%polyester). The small amount of synthetic helps the skirt to keep it's shape during wear.

The waist is elastic and you can regulate the size with the ties. You can wear the skirt high at the waist or low slung on the hips. The skirt also has side pockets and the shape is gently flared.

This fabric is completely unique and I only have a very small run of it.

Sizes available:
S: Hips: 90-94 cm (35.5-37")
M: Hips 96-100 cm (37.5-39")
L: Hips 102-106 cm (40-41.5")

Maud in my Etsy store

Edith charcoal jersey skirt

The Edith skirt is loosely inspired by the fashion of the 1910's. A decade that I think is somewhat overlooked, which is a pity since there were some lovely clothes being made during those years. The designs were much more loose fitting and forgiving than during the Victorian times, while still remaining many of the lovely details from earliest 20th century fashion.

The use of button details on Edith, and also the layered silhouette of the skirt, with a discreet petticoat showing through are two things that are reminiscent of that decade.

Details about Edith:
It has an outer layer of a wonderful midweight marled charcoal grey rayon/lycra crepe jersey and is lined with soft stretch tulle. The skirt has side pockets and the shape is gently flared. The placket is made with faux fastening and the buttons are vintage with beautiful top stitching details. The Edith skirt is semi fitted and has a smooth elastic waist for maximum comfort.

Sizes available: S: Waist 68-73 cm (26.5-28.5") | Hips: 90-94 cm (35.5-37")
M: Waist 74-79 cm (29-32") | Hips 96-100 cm (37.5-39")
L: Waist 80-85 cm (32.5-33.5")| Hips 102-106 cm (40-41.5")

Edith in my Etsy store

Zero degrees from Project Runway

As some of you might know I am a massive fan of Project Runway. I store all seasons of the US version on my hard drive and I also collect other versions from around the world (my faves these days are actually Australia's and Canada's PR versions). So yesterday I was thrilled beyond belief when I found out that my sailor sweater was featured on the same Etsy finds page as PR season 3 contestant Alison Kelly who now has her own Etsy shop. This is definitely the highlight of my design career :)

Etsy shop up and running

My Etsy store is now open for buisness! Hope you will enjoy the collection. I plan to add more garments gradually and if you want to get notified when that happens you can subscribe to my mailing list in the form below.

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Welcome to Floremark

Floremark is a small collection of cardigans, sweaters and other knitwear made of high quality fabrics in natural fibers. All Floremark's garments are designed and made by me, Johanna Lundström with a lot of attention to fit, craftsmanship and style. I hope that they will become staples in your wardrobe for many years to come!

The fall collection will be available in October and can be purchased at Etsy and Dawanda. Stay tuned for more info on the opening date and links to the shop.

Graydon wool sweater jacket

*********SOLD OUT*********

This stylish and comfortable jacket will work well for both indoor and outdoor purposes. It's made in medium weight high quality 100% wool jersey and will look equally great with a pretty dress or casual jeans. The buttoned strap is completely removable and the closure is also held together by a hidden metal snap. The faux leather buttons are vintage.

I have only a small amount of this fabric so the wool Graydon only comes in a limited edition. Therefore the only size I am currently able to offer is a S/M for busts 34-36 inches (84-91 cm).

Celia wool cardigan

This fitted cardigan is made of very fine and soft 100% wool rib fabric in dark blue (navy). The ties can be worn in many different ways and I'm sure you will find the pockets useful too. Celia will look great with both skirts and trousers and if you just use the ties and leave the cardigan unbuttoned you will have a classy style, with a 50's nod, to wear over your dresses.

Sizes available:

S: Bust 34-35 (84-89 cm)
M: Bust 36-37 (91-96 cm)
L: Bust 38-39 (97- 102 cm)

Marrner sailor sweater

If you want to feel both chic and cosy you will love this 100% cotton sweater with a sailor collar. Mariner is made of the highest quality Swedish black midweight cotton double knit that will keep it's shape wash after wash. The sailor stripes are made of gray velvet ribbon to give the sweater a subtle vintage feel.


Sizes available:

S: Bust 34-35 (84-89 cm)
M: Bust 36-37 (91-96 cm)
L: Bust 38-39 (97- 102 cm)

Leslie corduroy cardigan

This is an updated take on the 60's mod classic - the suede cardigan. The front is made of soft black mid wale corduroy and the back and sleeves are made of thick high quality black cotton/lycra rib. The closure are retro style football buttons, but instead of leather ones I have used the plastic version since they will keep looking great wash after wash.

The pockets have room for keys, coins, lipgloss and other trinkets that you might want to carry around. The shape is semi-fitted and since it's ribbed in the back it will accommodate a large variety of body types.

Sizes available:
S: Bust 34-35 (84-89 cm)
M: Bust 36-37 (91-96 cm)
L: Bust 38-39 (97- 102 cm)